Gain insights on how the Internet of Things (IOT) will impact healthcare and pharmaceutical communications.
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We will review current trends and how digital technology and innovation are being applied to patient, healthcare professional, payer, and other decision maker communications.
With a world population of 7.6 billion people using over 21 billion internet connected devices, digital interactions are not only fundamental, they require continued evolution to maintain appropriate reach and responsiveness.
You’ll gain insights from our collection of case studies, and learn how companies are applying the latest digital trends in Artificial Intelligence (AI), including voice enablement and chatbots, wearables, point of care electronic health record messaging, social media, transportation, do-it-yourself healthcare, and more.
Following this presentation, you will have a clearer understanding of:
- IoT technology and how it works
- The latest digital trends
- How IoT and digital trends are being used in the healthcare and pharmaceutical industry
- How ICON is approaching innovation
Target Audience
This presentation is intended for pharmaceutical, biotechnology and medical device professionals, who are involved in market access, brand marketing, digital marketing and product innovation.